Leadership Team

Deep industry experience and leading edge management techniques characterize this strong management team.

There is also a strong commitment to making FirstPass Engineering a great place to work – and it is.

Bob Schneiderwind

Chairman of the Board

Bob was one of the founders of the original FirstPass, and is responsible for restarting the corporation in 2005. He has over twenty five years of highly diverse design engineering and technical management leadership experience within the semi-conductor industry. Past responsibilities included ASIC development, Switch Fabric Product Line Director, Director of IP Reuse, Director of Verification Task Force and other roles. Bob has been responsible for setting corporate wide standards and methodologies for ASIC development, especially advanced functional verification. Prior to FirstPass, Bob worked at Honeywell Defense Avionics, Martin Marietta Astronautics, and Vitesse. He has a BSEE from the University of Nebraska.

Ed Lord

Chief Executive Officer

Ed has over 30 years of experience in semiconductor, electronic and mechanical design automation, focusing on managing critical customer engagements within a highly complex and competitive arena. Ed has many sustaining successful relationships with strategic partners and customers. Ed’s sector knowledge includes aerospace and defense, semiconductor and electronics, engineering and technology, automotive, transportation, heavy equipment, industrial automation, telecommunications, medical, commercial aerospace, and consumer electronics. He has been responsible for managing sales organizations that meet the evolution of demands in today’s changing market and recognized as a leading global distribution partner. Ed joined FirstPass Engineering in December 2020 as their Chief Executive Officer. He earned a Bachelor of Science degree in Business and Commerce from Arizona State University.

Lee Hanson

 Chief Financial Officer

Lee joined FirstPass in 2011 as Chairman of the Board, and held the position of Chief Operating Officer before becoming the Chief Financial Officer. Prior to FirstPass, Lee was the Vice President of Engineering for the Chip Set Engineering Group for AMD overseeing the transition of the engineering organization following the acquisition of ATI Technologies by AMD. Lee also held the position of Vice President of Engineering at Vitesse Semiconductor, establishing standardized Design Methodologies and Tools. Lee also held senior management positions at Sitera, Inc., Intergraph Corporation, and Sun Microsystems. He earned his Bachelor of Science degree in Electrical Engineering from North Dakota State University and a Master of Science degree in Electrical Engineering from San Diego State University.

Brad Bailey

Vice President of Engineering

Brad has been actively engaged with IC development for more than 35 years, during which he has been extensively involved in a wide range of the ASIC/FPGA development programs. Brad’s product sector experience includes high reliability space and defense, industrial automation, telecommunications, medical, commercial aerospace and consumer electronics. Brad has experience developing government sponsored security programs, and is currently serving the role of Vice President of Secure Microelectronics. Brad holds a bachelor’s degree in Electrical Engineering from the University of Arizona in Tucson, Arizona.

John Sorebo

Vice President of Business Development

John brings over 25 years of experience in Engineering and Business Development. He comes to FirstPass from Plexus Corporation in Wisconsin, starting as a Senior Engineering Project Manager.  He most recently worked as Plexus’ Staff Manager of Engineering Solutions in their Health/ Life Sciences Sector, where he drove a combined $105 million in Engineering business.  Prior to Plexus, John worked for Kimberly-Clark Corp.  John holds a BS in Electrical Engineering from the University of Minnesota – Twin Cities and Master’s degrees in Nuclear Engineering & Engineering Physics as well as in Electrical and Computer Engineering from the University of Wisconsin – Madison.

Orlando Davila

Director of Federal Division

With over 35 years of experience in Silicon Design, wafer fabrication, product engineering and silicon debug, Orlando is a highly accomplished, decisive and results-driven Technology Leader with domestic and international experience in Engineering Development. Orlando has worked in numerous technical
and managerial positions in semiconductor design, RTL development, Silicon Debug, Verification, Architecture, micro-Architecture for Micro-Processors, Micro-Controllers, chip set, memory controllers and security hardware accelerators. In 2017, Orlando joined FirstPass Engineering as the technical lead on a new CPU ASIC development and continues today as Director of the Federal Division. Orlando has a proven track record at building and leading top-performing teams, engineering development, taping out products, problem solving, technology transfers, cross site working relationships and adapting to change.

Victor Avendano

Director of Global Division

Victor has been highly engaged in ASIC design and verification for more than 15 years working in the semiconductor industry. He has broad experience in RTL design and verification for several products in the communication and DFT development for GPUs. Victor has experience in design for test in the implementation of boundary scan structures, DC and at-speed scan, compression, and ATPG verification and debug at IP and SoC levels with also expertise on static timing analysis and custom analog design. In addition, Victor has proven experience in building and leading high-performance teams for IP and SoC design and verification. In 2018 Victor joined FirstPass Global as DFT technical lead on GPU development and is currently the Director – Global Division in Guadalajara, Mexico. Victor holds a Master’s and a Ph.D. degree in Integrated Circuit Design from the National Institute for Astrophysics, Optics and Electronics (INAOE) in Mexico.

Jeff Nicolas

Director of Engineering

Jeff has over 25 years of experience in ASIC/FPGA design with product sector experience in the space, defense, and commercial industries. He has specialized in satellite communications, telecommunications, and digital signal processing product designs. Jeff joined FirstPass Engineering in 1996, after starting his career in the GE Aerospace Edison Engineering Program and Advance Course in Engineering in Liverpool NY. Jeff was part of the acquisition by Vitesse and has also worked in storage product IP development at PMC-Sierra/MSCC. Jeff holds Bachelors and Master degrees in Electrical Engineering from Michigan Tech University and Syracuse University.